Brand Responsibility

Brand responsibility, is not only a concept, but also the rules every brands and companies need to obey. Under the trend of globalization, it is essential for brands to be authentic to the global audience. Brands need to bring positive figures to consumers by officering them trustworthy products and publicity. Also to take responsibilities, brands need to be capable of being courageous, and to be role models to solve social issues. This will show audience the insides of brands, and what social issues they are fighting for beyond their products. Last but not least, to take social responsibility means brands need to make commitments to social goods. Brands need their customers’ support, but the question is what can those customers get in return. Brands can convince audience by creating positive social influence, from philanthropic activities, online campaigns and any other ways. Brand responsibility is not a slogan to show to the public, it is a rubric for the global brand markets to follow.  

 
 

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